he honed his skills in indonesia but the spread of the sars virus forced him to rethink. >> what's an animal that will be large enough for production, safe enough for me to get close to, that's accessible and that has a single stomach so the beans aren't going to get destroyed. that's when i thought an elephant made sense. >> reporter: elephants are herbivores. they're able to ferment the coffee better, giving it a fruity taste. 8% of sales go towards caring for the ephants. the mahuts welcome the extra income. >> translator: making the coffee is easier than roaming the streets, performing for money. the elephants just have to do what comes naturally to make money now. >> there's always going to be an element of some humor to it but if i wanted this to be a joke, i would have released the coffee nine years ago when i was just starting out. i want this coffee, one it's got to taste good. when people are spending that kind of money it's got to be a good cup. i also want there to be a social cause attached to it. >> reporter: adventurous coffee lovers find the ultimate taste test here in